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The eBay of Product Placement |
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Written by Alex
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Wednesday, 21 February 2007 |
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An online marketplace that automates the sale of product placement for Hollywood studios.
online auction site that would aggregate product-placement opportunities and put them in front of advertisers the instant they emerge - often when scripts are finalized by writers and producers.
the startup might also measure the results by tracking viewership or box-office figures against the resulting sales of the product that was placed.
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Last Updated ( Thursday, 22 February 2007 )
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